Why We Need to Become Greedy is a provocative reframe of one of the most maligned human instincts. In a world that demonises greed while quietly rewarding it, this book dares to ask: what if the problem isn’t greed itself, but how we’ve misunderstood and misdirected it?
Through sharp analysis and grounded realism, it dismantles the myth that moral outrage alone will redistribute wealth or change broken systems. Instead, it calls for a more strategic, embodied hunger - for fairness, for power, for a future that works for more of us.
This isn’t about becoming like the 1%. It’s about reclaiming our right to want more - more justice, more agency, more collective prosperity. Bold, challenging and refreshingly honest, this book invites you to stop waiting for the wealthy to change and start changing the story yourself… and supporting good economic ideas. Greed isn’t the enemy. Misunderstanding it is.
Why We Need to Become Greedy is a provocative reframe of one of the most maligned human instincts. In a world that demonises greed while quietly rewarding it, this book dares to ask: what if the problem isn’t greed itself, but how we’ve misunderstood and misdirected it?
Through sharp analysis and grounded realism, it dismantles the myth that moral outrage alone will redistribute wealth or change broken systems. Instead, it calls for a more strategic, embodied hunger - for fairness, for power, for a future that works for more of us.
This isn’t about becoming like the 1%. It’s about reclaiming our right to want more - more justice, more agency, more collective prosperity. Bold, challenging and refreshingly honest, this book invites you to stop waiting for the wealthy to change and start changing the story yourself… and supporting good economic ideas. Greed isn’t the enemy. Misunderstanding it is.
It all begins with an idea. Maybe you want to launch a business.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
